I spent a couple of years at Amazon.com building a Yellow Pages application and though we came up with a number of cool features, we never realized the full potential for the space. Yelp.com, one of the startups in the space has continued to execute very well and really wrapped a lot of social content into the experience.
I'm really impressed with the work they have done. Check out my profile here: http://barnaby.yelp.com.
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